Communication & Rhetoric for Selling

Communication & Rhetoric for Selling

Communication & Rhetoric for Selling – Your S & P Further Education – Product No. G08

Success Instruments Communication & Rhetoric

• Success instruments for communication in sales
• Refute customer objections and argue convincingly
• Negotiate negotiable and confident
• Successfully enforce price increases
• Elegant handling of difficult customers

Target group – Communication & Rhetoric for Selling

Sales executives, sales managers and sales managers.
Employees in Sales, Customer Care and Key Account Management.

Your benefit – Communication & Rhetoric for Selling

• The 7 most effective communication techniques
• How do I get the “wire” to the customer?
• Right arguments in difficult customer discussions

Your lead – Communication & Rhetoric for Selling

Each participant will receive the following S & P products with the seminar:

+ S & P Test: How good is your interviewing?
+ S & P Check: Safely recognize and successfully refute objections
+ S & P Guide: Successfully Conduct Sales Talks
+ S & P Check: Customer Relationship Management – Stay on the ball!
+ S & P test: communicate with tact

Seminar Price – Communication & Rhetoric for Selling

Price: 590, – £ excl. 19% VAT.

Included in the price:
Participants documents as PDF,  3-course meal, coffee, tea, Soft drinks and Snacks in the breaks

Program – Communication & Rhetoric for Selling

The 7 Most Effective Communication Techniques – Communication & Rhetoric for Selling

> From a one-time customer to a permanent customer

> Price Comparisons: Maximum transparency or targeted marketing tool

> How do I manage to increase the turnover of my existing customers

> With service contracts, more profits and lasting customer relationships

> Customer loyalty programs under test: discounts, loyalty points, loyalty cards

Which type of seller are you? – Communication & Rhetoric for Selling

> Conduct customer discussions with the right questions confidently

> Use objections as a sales hanger

> Cleverly build customer relationships and win the trust of customers

> “The sore point” – to show customers the need

> What does emotional selling mean? More customer loyalty, cross-selling and customer enthusiasm

> Successfully detecting termination signals and optimally using them

> Refute customer objections and argue convincingly

Direct implementation in practice:
+ S & P Checklist “Safely recognize and successfully refute your objections”
+ S & P Guide Key Account Management: “Successfully Conducting Sales Talks”

How do I get the “wire” to the customer? – Communication & Rhetoric for Selling

> Active listening – who asks leads!

> Avoid negative formulations and softeners

> Distinguishing customer benefits and concrete goals

> 9 steps to professional conversation behavior

> Arguably and convincingly argue

> Develop a sales personality and stay in the customer’s memory forever

Direct implementation in practice:
+ S & P Checklist: “Customer Relationship Management – Stay on the ball!”
+ S & P immediate measures for higher yields and more profit

Right arguments in difficult customer discussions – Communication & Rhetoric for Selling

> The right choice of words for angry customers

> Deal with conversations with frequent speakers

> Cleverly deal with objections

> Argue sovereignly and bring the deal to a close

> Elegant handling of aggressive callers

> Customer threatens to terminate the business relationship

> Positively influence the mood through magic words

Direct implementation in practice:
Practical training and S & P case studies on demanding conversational situations