Communication & Rhetoric in Sales
Communication & Rhetoric in Sales
Communication & Rhetoric in Sales – Your S & P Further Education – Product No. G08
Success Instruments Communication & Rhetoric
- Success instruments for communication in sales
- Refute customer objections and argue convincingly
- Negotiate negotiable and confident
- Successfully enforce price increases
- Elegant handling of difficult customers
Target group – communication & rhetoric in sales
Sales executives, sales managers and sales managers.
Employees in Sales, Customer Care and Key Account Management.
Your benefit – communication & rhetoric in sales
- The 7 most effective communication techniques
- How do I get the “wire” to the customer?
- Right arguments in difficult customer discussions
Your lead – communication & rhetoric in sales
Each participant will receive the following S & P products with the seminar:
+ S & P Test: How good is your interviewing?
+ S & P Check: Safely recognize and successfully refute objections
+ S & P Guide: Successfully Conduct Sales Talks
+ S & P Check: Customer Relationship Management – Stay on the ball!
+ S & P test: communicate with tact
program
The 7 Most Effective Communication Techniques – Communication & Rhetoric in Sales
> From a one-time customer to a permanent customer
> Price Comparisons: Maximum transparency or targeted marketing tool
> How do I manage to increase the turnover of my existing customers
> With service contracts, more profits and lasting customer relationships
> Customer loyalty programs under test: discounts, loyalty points, loyalty cards
Which type of seller are you? – Communication & Rhetoric in Sales
> Conduct customer discussions with the right questions confidently
> Use objections as a sales hanger
> Cleverly build customer relationships and win the trust of customers
> “The sore point” – to show customers the need
> What does emotional selling mean? More customer loyalty, cross-selling and customer enthusiasm
> Successfully detecting termination signals and optimally using them
> Refute customer objections and argue convincingly
Direct implementation in practice:
+ S & P Checklist “Safely recognize and successfully refute your objections”
+ S & P Guide Key Account Management: “Successfully Conducting Sales Talks”
How do I get the “wire” to the customer? – Communication & Rhetoric in Sales
> Active listening – who asks leads!
> Avoid negative formulations and softeners
> Distinguishing customer benefits and concrete goals
> 9 steps to professional conversation behavior
> Arguably and convincingly argue
> Develop a sales personality and stay in the customer’s memory forever
Direct implementation in practice:
+ S & P Checklist: “Customer Relationship Management – Stay on the ball!”
+ S & P immediate measures for higher yields and more profit
Right arguments in difficult customer discussions – communication & rhetoric in sales
> The right choice of words for angry customers
> Deal with conversations with frequent speakers
> Cleverly deal with objections
> Argue sovereignly and bring the deal to a close
> Elegant handling of aggressive callers
> Customer threatens to terminate the business relationship
> Positively influence the mood through magic words
Direct implementation in practice:
Practical training and S & P case studies on demanding conversational situations
Communication & Rhetoric in Sales, Customer, Price, Success instruments