Communication: The wire to the customer

Communication: The wire to the customer

Communication: The wire to the customer – booking S & P seminar – Product No. G09

Inspire customers: professional conversation techniques – communication: the wire to the customer

> Winning rhetoric and communication in sales
> Active listening and questioning techniques
> Emotional sales strategies that work
> Successful reasoning for difficult customers
> Clever formulations for more conversational and sales success

Target group – communication: the wire to the customer

> Sales Manager, Sales Manager, Account Manager and Sales Representative
> Sales assistants and sales representatives in the field sales force

Your benefit – communication: the wire to the customer

Day 1:

• The 7 most effective communication techniques
• How do I get the “wire” to the customer?
• Understand customer behavior – overcome price barriers

Day 2:

• Strong impression through correct rhetoric
• Telephony as a sales amplifier
• Properly argue in difficult customer discussions

Your lead – communication: the wire to the customer

Each participant will receive the following S & P products with the seminar:

+ S & P Guide: Right Phone Calls
+ S & P Test: How effective are you on the phone?
+ S & P Checklist: Preparation and follow-up of the telephone conversation
+ S & P checklist: 10 tips for successful objection treatment
+ S & P Test: Successfully Arguing on the Phone
+ S & P Template: Daily Phone Success Statistics

Seminar Price – Communication: The wire to the customer

Price: 980, – £ excl. 19% VAT.

Included in the price:
Participants documents as PDF,  3-course meal, coffee, tea, Soft drinks and Snacks in the breaks

Program – Communication: The “Wire” to the Customer

The 7 Most Effective Communication Techniques – Communication: The Wire to the Customer

> Conduct customer discussions with the right questions confidently
> Use objections as a sales hanger
> Cleverly build customer relationships and win the trust of customers
> “The sore point” – to show customers the need
> Customer loyalty, cross-selling and appreciation
> Successfully detecting termination signals and optimally using them
> Refute customer objections and argue convincingly

Direct implementation in practice:
+ S & P Checklist “Safely recognize and successfully refute your objections”
+ S & P Guide Key Account Management: “Successfully Conducting Sales Talks”

How do I get the “wire” to the customer? – Communication: the wire to the customer

> Active listening – who asks leads!
> Avoid negative formulations and softeners
> Distinguishing customer benefits and concrete goals
> 9 steps to professional conversation behavior
> Arguably and convincingly argue

Direct implementation in practice:
+ S & P Checklist: “Customer Relationship Management – Stay on the ball!”
+ S & P immediate measures for higher yields and more profit

Understand customer behavior – price barriers overcome – communication: the wire to the customer

> Arguments for price negotiations
> Communicate the customer benefits correctly
> Successfully enforce price increases
> Active sale of additional services
> Deliberately refute price objections
> Emotional completion strategies that work

Case studies and training:
+ Deliberately refute price objections
+ Convincing language: purchase trigger “emotional benefit”

Strong impression through correct rhetoric – communication: the wire to the customer

> Use the emphasis, pitch and speech rate correctly
> How do I start? Hanger for a successful conversation
> Structured and customer-centered discussion
> Questioning techniques and needs assessment
> Argumentation and completion techniques
> The last impression – the conclusion of the conversation

Training 1:
Practical training and S & P case studies on the professional
call setup

Telephony as a sales amplifier – communication: the wire to the customer

> Cross-selling: Activating and supporting existing customers
> Recover old customers – show appreciation
> Convince new customers on the phone
> Follow up by e-mail, post-mail, marketing and sales campaigns
> Notice of novelties and services

Training 2:
Practical training and S & P case studies on acquisition by telephone

Correct reasoning in difficult customer discussions – communication: the wire to the customer

> The right choice of words for angry customers
> Deal with conversations with frequent speakers
> Cleverly deal with objections
> Argue sovereignly and bring the deal to a close
> Elegant handling of aggressive callers
> Customer threatens to terminate the business relationship

Training 3:
Practical training and S & P case studies on challenging
conversational